What is Pixel Brand?

Everything and everyone has it, his or her story. This is a part of mine and Pixel Brand. On the 8th of January 2018 I started as a Brand Ambassador In Cooperation with Geninc, for several months I went door to door and learned the basics in sales while getting paid for it.
Yeah, not really my calling as you can imagine, even though I was my own “boss” it wasn’t what I had in mind of doing for a small amount of money. So I quit going door to door and started Pixel Brand instead as freelance graphic designer. I saw the future pretty bright and clear back then. Entrepreneurship and design was more in-line with what I had in mind. It started quite good with a few clients early on, sadly owning a company (full-time) in Belgium is expensive in taxes and I couldn’t keep up due to no capital. So after a few months I had to decide to close down and stop freelancing. On September 14th 2018 Pixel Brand was no more.

I don’t give up that easy of course, I kept the project alive and made it into my portfolio website. The result can be seen all around here. The plans to start-up Pixel Brand again are there, the time-line when this will be is still a mystery though. Slowly and steady I’m refining Pixel Brand to be prepared for whenever that day comes.

Pixel Brand
Project Pixel Brand

Let’s talk about goals, what goals do I have in mind for Pixel Brand. We all start at the bottom, so freelancing is the obvious choice to start with, or not? That’s not really what I have in mind for Pixel Brand, the main goal is to teach others the “dos and dont’s” of design while they are getting paid doing so. Not easy to imagine how that would look like, right?
Wrong! It’s so simple that I can’t grasp why no one else thought of that. Although the idea is simple, to get to that point there are many challenges to overcome. Perhaps that’s why no one else did it before. One such challenge, is finances something all companies have to tackle and struggle with.
Another one is people to teach and teach others. Anno 2019, we live in the information age where yesterdays inventions are considered out of date and tomorrow’s aren’t good enough for today. We can almost learn everything from behind a desk thanks to the Internet, a masterful tool no doubt there. That’s why I want to bring people (back) together because we can never learn the human connection of Socialization from behind a desk. Graphic design is all about communication, expression & connecting, so why do we hide behind our desks, at home? I want to create an environment where all kinds of designers can come together, share projects, learn new skills, teach their skills to others, find new projects to keep going, etc. Not only for those we consider healthy, I will go trough great lengths to give disabled people the same chances in any design career as anyone else. I’ve seen up close how amazing they are, can be and become when they get that chance. Sayra Mughal, a young woman from Pakistan was my first student. I agreed to teach her before I even knew she suffered from Polio everyday since birth. In less then 1 year teaching her, she became a leading example in her country giving motivation talks, designing for various clients across the globe, upgrade her hardware by tripling her income. She’s one of the strongest and motivated people I’ve come across in my life. Despite her physical limitations she keeps amazing me day after day. Everyone deserves a chance to make their dreams come true!