What is a brand?

Merchandise, letters, envelopes, agenda’s, notebooks, pens,... The list is endless when it comes to Identity design. It also is the foundation of your conversation when you want to create a brand. Many people often think it’s only the logo that defines a company, they couldn’t be more wrong. It’s all about the small things and gestures towards your customers that will define how you or your companies brand will look like, feel and thrive among the people. It all comes down to leaving an impression, your mark and designs on everything your company touches. The key to make it successful is by creating consistency among all of these with a unified design.